Right after the boom of the 1970s jeans had faded, Guess's "appearance" gave jeans fashion a new style. This brand enters the denim market with stone-washed jeans with personality and sexy with tight, soft feel based on inherently rough materials, and zipper design. (zippers) at the ankles. This creation has not only had a universal impact, and continues to this day, but also becomes a symbolic product of the Guess brand. Guess is one of the brands focused on "spreading" its message. Right from the start, the impressive advertising campaign, has become a decisive factor for the success of the brand. Not only transmitting unique ideas, popularizing trends and new styles, Guess brand also initiated black-and-white style in its advertising campaigns, became its own characteristics, and affirmed its signature. brand awareness. Guess I'll Die Vintage hoodie
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